I was asked to create a transporting advertisement for the Metro newspaper.
Coming up with ideas for this brief took me a while I created many designs and picked the best designs in my portfolio. I had to persuade the target audience which were Urbanites that the Metro was more interesting than an ipod, iphone, portable laptop, books, magazines. Which was quite challenging, because many people who use the buses or any other form of transport in the morning rather listen to music, than attempt to read a newspaper, listening to music is much more relaxing.
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