Tuesday 20 April 2010

Practitioner report


Alan Fletcher Fifty years of graphic work and (play) exhibition at the Cube Art Gallery


Alan Fletcher was a very famous graphic designer.Fletcher's way of thinking and his amazing visuals ensured that his work survived many years. In 1962 he founded Fletcher/ Forbes/ Gills firm. In 1965 Gill left. To replace Gill was Theo crosby. The firm was renamed Crosby/ Fletcher/Forbes. As the firm continued to do well, In 1972 two more partners joined the three named Kenneth Grange and Mervyn Kurlansky and they evolved into Pentagram. Fletcher created logos such as Reuters, the Victoria Albert Museum he also created a logo for Institute of Directors. He has worked with some well known clients and companies such as Pirelli, Shell, Lloyd's of London, Daimler Benz and the British arm of Time and Life.
I and a few others went along to the Alan Fletcher exhibition at the Cube art gallery to look at his work in more detail. I found that when I was looking at his work his like for typography was evident. His work was visually interesting it was vibrant and loud. I liked the rebus work he created using newspaper clippings, images and type. Also what was eye catching to me was the calender designs he created in different languages such as german, french and spanish

No comments:

Post a Comment