Tuesday, 29 June 2010

Metro


Metro is a free newspaper that is available between Monday to friday on public transport across the United Kingdom. The newspaper can be found in 14 UK urban areas. Including Birmingham, Manchester and leeds. The newspaper is also designed to be read in 20 minutes.

For this brief I decided to start off with ideas generation..

What the metro is competing with?

Books
Magazines
Ipods/Mp3 players
Laptops
(Television)


What are the good qualities about the metro and how does it stand out from its competitors?


- The information that you read in this newspaper is easy to take in, the articles are short and and straight to the point

- Its interesting

- It has all you need to know on a daily basis

- The layout isn't complex, its straight forward

- You can take it away with you

- Its FREE

- It's the UK's 3rd largest daily national newspaper

Metro - Newspaper
priceless
information
news
articles
images
text
lifestyle
celebrities
interviews
transport
fast
quick - easy to absorb the information
buses
trains
metrolinks
morning
people - urbanites
broadcasting
advertising
communication
offers
jobs
useful









Friday, 7 May 2010

Rubberband

Here are some articles on the rubberband issue...







Research - Mosscare Housing Association

Mosscare Housing is a non for profit housing association they have around 3300 properties in management through the Greater Manchester area.


Here is more about the association and what they do...


Here are some of Mosscare's leaflets..


I think the layout on these leaflets are well thought out and simple. They communicate their messages well.

Wednesday, 5 May 2010

Contact Reports

The two design agencies/practitioners that I have chosen are Together Trust and Mosscare Housing Association.

Together Trust - Helen Bee

1. What made you want to work with Together trust?

I've always wanted to work for a charity. I really believe in the work the charity does and think it's important to try & save them money that can be better spent looking after people who don't have help otherwise. If they used external agencies it would cost a lot more to get design work done. As much as I've enjoyed working in advertising agencies before, there were some products/companies (eg. debt consolidation/loan companies that charge a fortune) that I don't believe are ethical and don't have the interest of others in mind. I requested not to work on their projects, but it wasn't always possible. Working for a charity means every penny made gets put back into the charity & goes towards providing vital services for the children, young people and adults that we work with.

2. Do you find your job rewarding?

I love my job - it's a very small department (only 2 staff in an organisation of 650) but that means we get a huge variety of work - leaflets, website, exhibition graphics, photography, advertising, brochures and loads more too.
And again what I put in the above question - working for a charity is rewarding - especially when I get to meet the people we work with (usually when I'm taking photos).

3. Would you say that it should be compulsory for university students to have work experience before the end of their degree?

I think work experience is vital for any graduate. The working work is so different to uni or college - everything is much faster (the 6 week projects I used to get at uni I am now expected to complete in 1 or 2 days). It also helps the student get a feel for the type of place they want to work in - design jobs vary so much - agency, to in-house, creative and artwork - it's hard to know what you want to do unless you get experience.
My first job was thanks to my CV & portfolio being passed on by a company I'd previously done work experience at.
The more working or "real" experience you have the better.

4. When you are promoting/ advertising for Together trust, do you feel the pressure to get it right first time?

There is always a pressure to get it right first time - although documents virtually always get amended in some way before getting final approval.
It's vitally important to spell check everything - even if a client has written the document - there are often errors - even if it's word doing a USA spell check not UK! We recently advertised for a design assistant - I was amazed at how many applications had spelling mistakes and typos - not a good sign when part of their job is about accuracy!

5. What motivates you?

Hard to say what specifically - I guess I just enjoy my job - I've had design jobs that I hate and I honestly think it's better to earn less & enjoy what you do rather than earn more & hate the job. Enjoying what you do is great motivation!

Mosscare Housing Association - Gill Wood

1) What is your career to date?

My career to date
Journalist 1981 - 1982
Marketing Assistant at North West Securities (subsidiary of the Bank of Scotland) 1982-1983
Marketing Executive at JD Williams Group (mail order firm) 1983 - 1985
Senior Lecturer in Marketing at Stockport College 1986 -1992
Marketing Manager at Bournemouth College of Art & Design 1993 1996
Marketing Manager at Manchester Care 1996-1997
Marketing Manager at Davies Arnold Cooper 1997-1998
Freelance PR Consultant & Copywriter 1998 - 2003
Marketing Director at Marketing Knowledge 2003-2004
Marketing Consultant (self-employed) 2005-2006
Business Development Manager, Volunteer Reading Help 2007-2008
Marketing Officer Mosscare Housing 2008 to present

2) What made you decide you wanted to become a Marketing Officer?

I didn't decide to work/plan to work as a Marketing Officer at Mosscare!! I started my career as a journalist but early on in my career I realised that there was better pay and conditions if I didn't work as a journalist on a newspaper butmoved into a career in Marketing. I have run my own business (Marketing Knowledge) and worked at Director level so working at Officer level is a bit of a downward spiral but I took time out to have a family and prefer to work part-time. Am now paying the price in terms of reduced salary and decision making responsibilities.

3) What motivates and frustrates you in your job?

What frustrates: no budgetary control; lack of money to do things properly; colleagues don't plan ahead and then want jobs doing at the last minute so the results are unprofessional; poor decision making & planning at strategic level; lack of commercial sense in the not for profit sector. What motivates: our business provides a necessary service to vulnerable people.

4) Do you find your job rewarding?

Bit disillusioned at the moment to be honest.

5) Who inspires you?

I am not really inspired by other people but in the past I greatly admired Mo Mowlam (Northern Ireland Secretary under Tony Blair) because she played a great part in the Northern Ireland peace process. Of the living, I quite like Bono for combination of good heart and good business brain. Am a great fan of Ryan Giggs - still fit at 36, still providing good loyal service to Man Utd and seems like a decent human being despite working in a money obsessed business.

Tuesday, 20 April 2010

Clarks End sting


For this brief I was asked to create an End sting for clarks. Along with this I was asked to produce a storyboard and a flickerbook.

This is my storyboard for my final outcome.


Clarks End sting


Rand's designs inspired me in this project his use of simple shapes helped me to simplify my ideas....



Images that I included in my ideas...

Photography - Einstein's Dreams


The brief in response to a small chapter taken from Alan Lightmans' seminal book 'Einsteins Dreams', you are required to produce a photographic narrative consisting of 8 images.

My chapter - 14th April 1905
Time is circular so that people are fated to repeat triumphs and failures over and over.

Groundhog Day


Groundhog Day relates to the 14 April 1905 chapter in Einstein Dreams.
Groundhog Day is a 1993 comedy film directed by Harold Ramis.
It is about a guy called Phil Connors played by (Bill Murray) who is a egocentric Pittsburg Tv weatherman who, during a hated assignment covering the annual Groundhog Day event in Punxsutawney, finds himself repeating the same day over and over again.



Alan Aubry - Is a French photographer, he focusses on objects and places of the every day life.


Mari Mahr - Is a Chilean- born British photographer, in her photography she focuses on memories, fantasy, dreams, and magic-realist humour


Man Ray - Is an American photographer, his photography challenged boundaries between art and fashion


Jane Fulton Alt - Is an American photographer, who explores the issues loss, love and spirituality in her work



Lewis Baltz - Is also an American photographer, he was the major new force in the topographics movement in American photography