Metro

Metro is a free newspaper that is available between Monday to friday on public transport across the United Kingdom. The newspaper can be found in 14 UK urban areas. Including Birmingham, Manchester and leeds. The newspaper is also designed to be read in 20 minutes.

For this brief I decided to start off with ideas generation..

What the metro is competing with?

Books

Magazines

Ipods/Mp3 players

Laptops

(Television)

What are the good qualities about the metro and how does it stand out from its competitors?

- The information that you read in this newspaper is easy to take in, the articles are short and and straight to the point

- Its interesting

- It has all you need to know on a daily basis

- The layout isn't complex, its straight forward

- You can take it away with you

- Its FREE

- It's the UK's 3rd largest daily national newspaper

Metro - Newspaper

priceless

information
news

articles

images

text

lifestyle

celebrities

interviews

transport

fast

quick - easy to absorb the information
buses

trains

metrolinks

morning
people - urbanites

broadcasting

advertising

communication

offers

jobs

useful